Tips for Choosing the Right Magento Theme

The interface of your online store determines whether the buyer would stay on it or leave without making a conversion. An attractive, accessible and functional e-commerce website is sure to engage visitors and earn revenues. Choosing the right theme to design your website is the best decision you can make. With a myriad of options in pre-built Magento themes offered by every e-commerce web design company, here are a few things to bear in mind to select the right one:

Compatibility with the Latest Version
Compatibility of the theme with the latest Magento version is essential and so is its adaptability to the constant upgrades as they are released. If you choose one which is not compatible with the newer versions,  you may get in trouble as some of its functionalities may not work.

Product-Appropriate Layout
The layout of the theme should be product appropriate because you cannot follow the “one size fits all” approach with online stores. With a fashion website, you would require high-quality images, zoom functions as well as color and size options in the products.  There are specific themes in Magento that are designed to present specific products and you have to find the one which works for your products. Knowing your customers and their preferences are also important so that you get a theme that appeals them visually.    

Responsiveness and Cross-Browser Compatibility
When you contact a Magento website development company for their services, ask for a Magento theme which is responsive; in other words, the website should look as good and run as well on mobiles and tablets as it does on a desktop. Similarly, there should be cross-browser compatibility with the theme because not every user runs the same browser. The aim is to give a seamless browsing experience to the users, whichever browser or device they use.

Scalability
Scalability is another key element that you should look for in a Magento theme because you may need to upgrade the online store from time to time. It should offer you the flexibility of adding or removing products, changing prices or transforming looks/adding banners for sales or seasonal promotions.

SEO-Friendliness
SEO-friendliness plays a vital role in the success of an e-commerce website. This makes it crucial to look for a Magento theme that is structured according to CSS/HTML requirements so that it supports SEO. An SEO-friendly store has better chances of success due to high visibility on the internet. Having a blog within its framework would be a plus-point for the theme.

Social Media Connectivity
Social media serves as an excellent platform to build your online brand as well as promote customer loyalty. Choosing a theme that supports social media channels can help you get the benefits of these platforms for growing your online business. 

Following these tips would help you get the best theme for your online store. At the same time, you should choose a reliable Magento web development company in India or abroad. Avail the services of one which offers you support and expert assistance with the store setup.

Step-up your eCommerce website for Black Friday deals

 Thanksgiving Day is around the corner and I bet all of you must be equally excited about the festival. What sets our pulse racing equally is the Black Friday sale that follows consecutively to the Thanksgiving. This year's big sale is on 25th of November and is being anticipated with eagerness. The Cyber Monday sale follows this event on the consequent Monday. These two are the big events for both the customers and the eStore owners.

It's time for all you online store owners to buckle up your laces to provide an exhilarating experience to the customers and to make the maximum profit out of it. As always, the sale will start early morning and customers will be flocking to the online store till midnight.

Preparing your eStore for an exquisite Black Friday Sale

Just like every year this year's sale is going to be a super hit as 2015 witnessed a massive revenue of 1.66 billion US dollars. You can increase your eStore's revenue by adhering to certain guidelines. Hiring an eCommerce Website Designing Company could reap amazing benefits for any online business.

Main points you need to focus during  this year's sale would be:

1. A mobile-friendly website: The users of mobile devices are surging by each passing day because of its portability and ease of usage. Around half of the overall traffic on eCommerce sites come from smartphone and tablet users. So if your interface is mobile-friendly, there is a higher chance of customers placing the order rather than switching the website.

2. Ensuring proper speeds: It is really frustrating to navigate on a website that offers higher page loading time and lags in between. So keep your website up and running by using performance enhancers. Test the server load capacity frequently to ensure a flawless performance of the website.

3. Butter smooth Order processing: The user experience is equally essential in all sorts of business. Let the customer experience a smooth and quick transaction while placing the order. Include an option of Guest checkout and integration of multiple Payment gateways for a wonderful user experience.

4. Solid online marketing for a wider reach: Advertise your product in an efficient way such that the customers come to know about it. Integrate helpful keywords in your content and assign a team for enhanced Search Engine results. Run a publicity campaign about the offers and coupons available for different products on your website. Choose stunning images that are also informative to attract the customers in large numbers.

5. Tweak your home page theme: Customize your home page and other web pages with respect to the Black Friday sale. Hire some developers to assist you with the customization process. For example, if your website is based on Magento, you can hire a Magento Web Development Company from India to expand the eStore as per your needs.

Thus, following these points you can prepare an store to perform in a sturdy and jovial fashion this Black Friday Sale. So optimise your website and have a good social-media promotions along with email marketing for a rock solid performance this month.