Showing posts with label Shopify ecommerce development India. Show all posts
Showing posts with label Shopify ecommerce development India. Show all posts

Friday, 24 February 2017

Prestashop and Shopify: Which one would work for you?

E-commerce is the booming trend today. More and more businesses are cashing in on the trend by coming up with specialized online stores to sell their goods and services. E-commerce software solutions have made it easy for them, as they provide all the basics that are needed to go online. These include customized templates, shopping cart, SEO, analytics, and e-mail marketing, to name just a few. When it comes to e-commerce development platforms, you would definitely be spoilt for choices. Amongst the most popular ones are Prestashop and Shopify. If you are looking for picking between Prestashop and Shopify ecommerce development in India, there would be several things to be considered. Here is a comparison between the two:
 
Appearance
With regards to the appearance of these platforms, it is the themes that are to be considered. Prestashop offers a wide array of customizable themes, but they lack in terms of aesthetics. There are around 1500 in number and most of them are free. The high-quality ones are professionally designed and are expensive.

On the other hand, Shopify offers nearly 100 professional-looking themes which are designed by experts. A few of these come free. These themes offer numerous settings that can help you customize them with ease. Moreover, these are compatible with multiple screen sizes.


Features and Pricing
The advantage of opting for prestashop development in india is that it is open-source. All you need to do is download and install it and you are ready to go. It makes a great bargain, considering that you get features like theme customization, adding items, tracking orders, and versatile SEO tools, all for free. You will have to pay if you need some extra features for your website.

Shopify is comparatively pricey as it is available in three paid versions, Basic, Professional, and Unlimited. All of these come with a 14-day free trial, unlimited products, round the clock support, blogging tool, and more. The extra features it offers, in addition to the core Prestashop features, make it effectively cheaper (as you may have to pay more if you add them to Prestashop platform).


Store Management
Both Prestashop and Shopify offer useful store management features for your online store. These enable you to design the pages according to your requirements. You can upload images, edit items, and use various payment gateways. Though these platforms share common store management features, Prestashop emerges as a winner on this one because it incorporates more shipping modules. Additionally, it offers impressive checkout services such as one-page checkout, gift wrapping, and shopping cart saving.


Flexibility and Scalability
Prestashop is flexible yet it lacks in terms of scalability. It can be customized according to your business's requirement but scalability is determined by the user skill. It entails so many options that these can overwhelm you when you have to scale the store according to the growing needs of your business.

Scaling up is relatively easier with Shopify. You need to buy an advanced package that provides new tools for your growing business. With Prestashop, you would have to research and find out all the new tools that are needed. Though the community focus of Prestashop does help, it is easier with Shopify.


In conclusion, the choice between these two platforms purely depends upon your business and its requirements. Whichever you choose, it is important to look for a reliable Shopify or Prestashop development company where you get the best services.





Friday, 22 July 2016

Must Have Shopify Apps For Better Online Marketing



An essential factor that contributes towards the success of your online store is a sound marketing strategy. An online store can be effectively marketed online by obtaining better search engine rankings for your store’s domain, an optimal social media presence, an effective e-mail marketing strategy.

Different e-commerce platforms offer different plugins that can be deployed for marketing it effectively. Since Shopify Development in India and across the world is taking to new heights, it would be worth knowing how its applications can be used for an effective marketing strategy. Therefore, let us know about some must-have Shopify apps for better online marketing:

1)Apps For E-mail Marketing: E-mails are the most regularly read items by internet users. You can tap this widely used medium for letting customers know about near future discounts and sales, and new products by employing a regular e-mail marketing strategy, which can be actualised with the use of suitable apps such as MailChimp. Moreover, you can also engage with first-time customers by the use of happy mail app, that sends a thank you e-mail to first-time customers.

2)Apps For Better Search Engine Rankings: With apps such as SEO Manager, you can optimize your store’s search engine rankings with a set of features, which includes SEO scan and suggestions, editing titles and descriptions, and etc. Moreover, with the SEO image optimizer app, you can optimise your images of your store, consequently allowing better search engine results for your product images.

3)Apps For Social Media Marketing: With the social sharing buttons app, you can share new products on your store’s official social media accounts easily and let your customers popularize favourite products on social media too. Moreover, with the social media marketing app, you can schedule product and content posts for a week. Additionally, the app allows you to search for GIFs and interesting content for sharing as well.

In addition to the above-mentioned apps, you can deploy customized apps, built as per your visual and functional preferences, and built by a reputable Shopify App Development Company in India or across the world. Thus, with the aforementioned apps and/or customized ones, you can market your online store with success.

Contact us:
321, Tower B4, Spaze iTechPark,
Sector 49, Sohna Road,Gurgaon
Website: http://www.ecommercedesign.co.in/
Email ID: sales@ecommercedesign.co.in

Friday, 22 January 2016

Shopify is Powering Online Shopping Evolution

Today if you look at the blog-sphere closely then most of the users are talking more about the latest online shopping systems written using Ruby on Rails called Shopify. It is the latest version that has used awesome graphics and Web 2.0 flavor. Not only the design or the looks but shopify has made the creation of cart and selling products effortless. Various eCommerce website designing companies are shifting to this technology because of its ease to operate.


Even the users have reported that the online stores developed using shopify looks sophisticated and faster than other online stores. This feature gives the online stores more loyal customers. Shopify ecommerce development India are benefited very much the launch of this new technology as it has got very positive response from both users and business houses around the world. Users are very comfortable using online stores developed using this technology as they can checkout at any point of time without any hassle.

Read more: http://www.mytechlogy.com/IT-blogs/10484/shopify-is-powering-online-shopping-evolution/#.VqHboh9h08o