You could be having the best prices for your online store products but still fail to generate a significant conversion rate. Despite offering better rates than your competitors, what could be possibly driving your customers away? The answer could be a bad user-experience or simply put, a bad online shopping experience. A bad user experience implies poor performance and a poor user-interface design. Let us see how to ameliorate these two aspects for a Magento store:
Improving The UI Design
Ideally, the UI design for your store should be a mix of what is ‘in’ these days and your own unique store requirements. A unique store requirement could stem from the kind of items that you are selling. For instance, if you are selling items for teenage girls, then a relevant girlish design theme becomes your store’s unique design need. But, in addition to addressing your store’s unique design need, it is important that you check if your store looks on par with the looks of your competitor stores. Does your website give a fresh and modern look? To enhance your store’s look, you must consider incorporating some of the latest e-commerce design trends such as the use of hover effects, flat design, grid layout, white space, and large background images.
In addition to the look of your store, you must check if its layout offers a simple and intuitive user-experience. Ask yourself: can you find call-to-action buttons such as the buy button easily? Can you figure out what an icon means within a microsecond of you looking at it? Is the check-out process streamlined or complicated? Does a user have to invest a lot of time to find what they are looking for? In addition to addressing these questions, you could also perform an A/B test for the elements of your store. Is a green buy button more effective at converting a visitor or a red button? Answers to such questions can be found out through A/B testing.
After figuring out what kind of improvements your store needs, take the help from an experienced ecommerce website designing company which can implement improvements.
Improving The Performance
The performance of your store can be improved by adopting a variety of measures such as:
1. Caching: Caching is the most popular means to improve the performance of any website. The process implies delivering a saved copy of a page every time a visitor returns. It is worthy to note that Magento makes an extension available that especially serves this purpose. The extension is named Full Page Cache Extension.
2. Maintain Store Database: A Magento store records user action in the form of a database that must be cleaned regularly in order to ensure quality speed. Fortunately, a Magento web development company in India can perform such regular clean-ups on your store database and thus, help you achieve performance.
3. Use Compressed Product Images: While quality product images positively affect a store’s success, it is important to note that heavy images can compromise store performance. So, make sure that you use compressed product images that are also not weak in quality. Both attributes can be ensured by using a relevant image compressing module.
4. Update To Latest Version: Updating your store to the latest Magento version is one of the most effective ways to improve performance. Update as soon as a latest version is available.
By improving the design and performance of your e-commerce website, you can render an optimum user experience, which can further help you win more converts. Just make sure that you avail the services of an experienced Magento website development company for improving both of these aspects.
